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Book Cover
Author Hoyer, Wayne D.

Title Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

Imprint Boston : Houghton Mifflin, c2001.


Location Call No. Status
 GDL Central Library Non-Fiction    658.8342 HOY 2001    Available
Edition 2nd ed.
Description xxi, 681 p. : ill. (some col.), col. map ; 27 cm.
Bibliography Includes bibliographical references (p. 563-641) and indexes.
Subject Consumer behavior.
Added Author MacInnis, Deborah J.
ISBN 0618013261

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