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Book Cover
Author Deiss, Ryan, author.

Title Digital marketing / by Ryan Deiss and Russ Henneberry.

Publication Info. Hoboken, NJ : John Wiley & Sons, Inc., [2020]


Location Call No. Status
 GDL Central Library Non-Fiction    658.872 DEI 2020    DUE 03-08-24
1 copy being processed for GDL Central Library Non-Fiction.
Edition 2nd edition.
Description xiii, 351 pages : illustrations ; 24 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series --For dummies
--For dummies.
Note Includes index.
Summary The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
Contents Getting started with digital marketing -- Using content to generate fans, followers, and customers -- Generating website traffic -- Measuring, analyzing, and optimizing campaigns -- The part of tens.
Subject Internet marketing.
Digital media.
Electronic commerce -- Management.
Strategic planning.
Genre/Form Instructional and educational works.
Added Author Henneberry, Russ, author.
Cover Title Digital marketing for dummies
ISBN 9781119660484

Available items only