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Corporate Author Grip (Firm : Chicago, Ill.).

Title Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions / Grip.

Publication Info. Beverly, Massachusetts : Rockport Publishers, [2013]


Location Call No. Status
 GDL Brand Library Non-Fiction    741.6 GRI    Available
1 copy being processed for GDL Brand Library Non-Fiction.
Description 189 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Contents Shelving, designed to sell -- Beyond the shelf, designing for usage -- Working with a budget -- Naming systems and varieties -- Primary vs. secondary packaging -- In-house agencies -- Materials and substrates -- Brand refresh -- Color -- Photography and styling -- Designing for food -- Humor -- Packaging for kids -- Spirits, wine and beer -- Make it giftable -- Endcap.
Summary "Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction."--Publisher description.
Subject Packaging -- Design.
ISBN 9781592538133

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