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Author Fraade-Blanar, Zoe, author.

Title Superfandom : how our obsessions are changing what we buy and who we are / Zoe Fraade-Blanar & Aaron M. Glazer.

Publication Info. New York : W.W. Norton & Company, [2017]


Location Call No. Status
 GDL Central Library Non-Fiction    658.8342 FRA    DUE 09-29-21
1 copy being processed for GDL Central Library Non-Fiction.
Edition First edition.
Description xv, 318 pages ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 257-307) and index.
Contents Introduction - welcome to the fandom singularity -- Fandom is a verb -- The rise of commercial fandom -- From convention to conventional -- Wearing our fandoms on our sleeves -- Membership and status in the happiest place on Earth -- Fans, what are they good for? -- Authenticity -- When fandom goes wrong.
Summary An analysis of the influence of fans, "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.
Subject Consumption (Economics) -- Social aspects.
Fans (Persons).
Enthusiasm -- Economic aspects.
Marketing -- Social aspects.
Added Author Glazer, Aaron M., author.
ISBN 9780393249958 (hardcover)
0393249956 (hardcover)

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