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eBook/eMedia
Author Fraade-Blanar, Zoe.

Title Superfandom [electronic resource] : how our obsessions are changing what we buy and who we are / Zoe Fraade-Blanar and Aaron M. Glazer.

Imprint Minneapolis, Minn. : Highbridge Audio ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2017, p2017.

Copies

Description 1 online resource (8 hr., 27 min.)
Note Unabridged.
System Details Mode of access: World Wide Web.
Requires OneClick Digital Media Manager.
System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA.
Note Downloadable audio file.
Title from title screen.
Access Access restricted to subscribing institutions.
Performer Narrated by Josh Bloomberg.
Form Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices.
Summary As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations'from traditional businesses to tech startups'direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't. In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fandriven economy.
Subject Business.
Genre/Form Audiobooks.
Added Author Glazer, Aaron M.
Bloomberg, Josh. Narrator.
HighBridge Audio (Firm).
ISBN 9781681684789
Music No. Z100120164 Recorded Books

 
    
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