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Book Cover
Author Farone, Deborah Brightman, author.

Title Best practices in law firm business development and marketing / Deborah B. Farone.

Publication Info. New York, New York : Practising Law Institute, [2019]


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor  New Shelf  340.0688 FAR    Available
1 copy being processed for PAS Central Library On Order.
Description xv, 189 pages ; 23 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note "Legal editor: Lori Wood"--verso.
Bibliography Includes bibliographical references and index.
Contents Opening the boxes of best practices -- Technology and marketing : the impact of procurement, proposals, outsourcing and AI -- Client relations -- Culture and pursuing new business -- Building a marketing department and hiring the right CMO -- Rewarding business development, coaching and training -- Personal positioning, visibility and tactics -- Traditional and social media -- Women and marketing -- The future of business development and legal marketing.
Subject Advertising -- Lawyers.
Law firms -- Marketing.
Marketing -- Lawyers.
Internet marketing.
ISBN 9781402431166 (casebound)
9781402432705 (softbound)

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