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Book Cover
Author Elberse, Anita.

Title Blockbusters : hit-making, risk-taking, and the big business of entertainment / Anita Elberse.

Publication Info. New York : Henry Holt and Company, 2013.


Location Call No. Status
 GDL Central Library Non-Fiction    384 ELB    Available
Edition First edition.
Description 307 pages : illustrations ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Bibliography Includes bibliographical references and index.
Summary "What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
Subject Mass media -- Economic aspects.
Motion picture industry.
Music trade.
Added Title Block-busters : hit-making, risk-taking, and the big business of entertainment
ISBN 9780805094336 hardback
0805094334 hardback

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