| Description |
xiii, 314 pages : illustrations ; 20 cm |
|
text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction : Valuing music / Gayle McPherson and Allan Dumbreck -- The need for the music entrepreneur / Allan Dumbreck -- From DIY to D2F : contextualizing entrepreneurship for the artist/musician / Holly Tessler and Matthew Flynn -- Example case study? The professional musician / Allan Dumbreck -- Artist managers and entrepreneurship : risk-takers or risk averse? / John Williamson -- Live music / Kenneth Forbes -- Entrepreneurship and music technology practitioners / Helen Reddington -- Recorded music / Jeff Izzo -- Digital music distribution / Clare K. Duffin and Allan Dumbreck -- Music publishing : how to understand and engage with copyright in the digital world / George Howard -- The brand in music : entrepreneurship, emotion and engagement / Matt Frew and Gayle McPherson -- Additional opportunities / Allan Dumbreck. |
| Summary |
"The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Areas covered include: the value of the music industries, recorded music, live events, branding in music, artist management, and digital distribution."-- Back cover. |
| Subject |
Music trade.
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Music entrepreneurship.
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| Added Author |
McPherson, Gayle, 1968- author.
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| ISBN |
9781472525406 (pbk.) |
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147252540X (pbk.) |
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