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Book Cover
Author Blank, Steven G. (Steven Gary), author.

Title The startup owner's manual. Vol. 1 : the step-by-step guide for building a great company / Steve Blank and Bob Dorf.

Publication Info. Pescadero, California : K & S Ranch, Inc., 2012.


Location Call No. Status
 GDL Central Library Non-Fiction    658.11 BLA    Available
 GDL Central Library Non-Fiction    658.11 BLA    DUE 09-30-21
1 copy being processed for GDL Casa Verdugo Library Non-Fiction.
1 copy being processed for GDL Grandview Library Non-Fiction.
Edition First edition.
Description xxix, 571 pages : illustrations ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Contents Introduction. A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started. The path to disaster : a startup is not a small version of a big company ; The path to the epiphany : the customer development model ; The customer development manifesto -- Step one : Customer discovery. An introduction to customer discovery ; Customer discovery, phase one: State your business model hypotheses ; Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" ; Customer discovery, phase three : "Get out of the building" and test the product solution ; Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation. Introduction to costumer validation ; Customer validation, phase one : "Get ready to sell" ; Customer validation, phase two : "Get out of the building and sell!" ; Customer validation, phase three : Develop product and company positioning ; Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup : a simple overview.
Summary "The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- Back cover.
Subject New business enterprises.
Added Author Dorf, Bob, author.
Added Title Start up owner's manual
Step-by-step guide for building a great company
ISBN 9780984999309 (hardcover) $40.00
0984999302 (hardcover) $40.00

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