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eBook/eMedia
Author Kennedy, Dan S.

Title No b.s. guide to brand-building by direct response [electronic resource] : the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it / Dan S. Kennedy, Forrest Walden and Jim Cavale.

Imprint New York : Gildan Audio ; [Prince Frederick, Md.] : [Distributed by] RBdigital, 2018, p2018.

Copies

Description 1 online resource (6 hr., 38 min.)
Note Unabridged.
System Details Mode of access: World Wide Web.
Requires RBdigital Media Manager.
System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA.
Note Downloadable audio file.
Title from title screen.
Access Access restricted to subscribing institutions.
Performer Narrated by Stephen R. Thorne.
Form Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices.
Summary Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the cofounders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of twenty-one retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe-customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.
Subject BUSINESS & ECONOMICS / General.
Business.
Genre/Form Audiobooks.
Added Author Cavale, Jim.
Walden, Forrest.
Thorne, Stephen R. Narrator.
Gildan Media.
ISBN 9781469068237
Music No. Z100142657 Recorded Books

 
    
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