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Book Cover
Author Barnwell, Robert G., author.

Title Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers / Robert G. Barnwell ; illustrated by Sandy O. Cagnan.

Publication Info. New York, NY : Routledge, 2019.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor  New Shelf  384.80688 BAR    Available
1 copy being processed for PAS Central Library On Order.
Description xix, 299 pages ; 27 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents Guerrilla branding, marketing & promotion -- Creating an irresistible brand identity -- Building an engaged community of friends & fans -- Marketability vs playability (or "How to produce niche-dominating blockbusters") -- Pitching & networking -- Key art & posters -- Teasers & trailers -- Behind the scenes photos, production stills, videos, interviews & special features -- IMDb marketing & promotion -- Social media & video marketing platforms -- Dedicated film & filmmaker websites -- Electronic press kits (EPKs) & press books -- Media relations & public releases -- Event marketing : premiers, festivals, film markets & other events -- High-impact low-cost advertising & promotion -- Distribution -- Branding, marketing and promotional audit -- Marketing plan -- Test screening questionnaire.
Summary "For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insight, practical advice and skills to build a growing audience of loyal and engaged fans. This essential guide includes step-by-step instructions on how to market and promote your film, tailored specifically to low-budget and independent films, and offers practical advice for marketing considerations at every stage of the film production process. A detailed appendix Includes immediately-implementable tools to get you started, such as a robust glossary of industry terms, an integrated marketing plan, and an in-depth strategic guide to maximizing your branding, marketing and promotional output"-- Provided by publisher.
Subject Motion pictures -- Marketing.
Independent films.
Added Author Cagnan, Sandy O., illustrator.
ISBN 9781138916456 (paperback) $39.95
1138916455 (paperback) $39.95
9781138916463 (hardcover)
1138916463 (hardcover)
9781138916470 (electronic book)

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