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Book Cover
Book
Author Deffke, Wilhelm H. (Wilhelm Heinrich), 1887-1950.

Title Wilhelm Deffke : pioneer of the modern logo / edited by the Bröhan Design Foundation, Berlin ; with essays by Gerda Breuer ... [et al.] ; [translations, Isabel Fargo Cole ... [et al.]].

Publication Info. Zurich : Scheidegger & Spiess, c2014.

Copies

Location Call No. Status
 GDL Brand Library Non-Fiction    741.6092 Deffke,W DEF    Available
1 copy being processed for GDL Brand Library Non-Fiction.
Description 387 p. : ill. (chiefly col.), plans, ports. ; 33 cm.
text rdacontent
still image rdacontent
unmediated rdamedia
volume rdacarrier
Note Catalog of an exhibition held at the Museum Folkwang, Deutsches Plakatmuseum, Essen, September 28, 2013-January 26, 2014.
Bibliography Includes bibliographical references and index.
Contents Introduction. From the logo to digital communication design / Torsten Bröhan -- From book to poster. The search for a modern form of surface design : Wilhelm Deffke's training in Wuppertal / Gerda Breuer -- Developing talents : Wilhelm Deffke's early years in Berlin (1909-1914) / Susanne Engelhard -- Deffke and the Werkbund / Christopher Oestereich -- Wilhelm Deffke's posters / René Grohnert -- From logo to corporate design. From Wilhelmwerk (1915-1920) to Internatio (1920-1933) : The Wilhelm Deffke and Carl Ernst Hinkefuss Advertising Studios / Roland Jaeger -- The book Handelsmarken und Fabrikzeichen / Ute Brüning -- Avant garde vs. avant garde : questioning historiography on the basis of Wilhelm Deffke's designs for the Wuppertal coat of arms / Julia Meer -- Why a Deffke trademark? : Deffke's logos 1934-1950 / Christoph Janik -- From advertising to architecture. The anonymous creator of a famous company logo : Deffke's signet for the cigarette manufacturer Reemtsma / Roland Jaeger, Peter Nils Dorén -- Deffke and Manoli / Susanne Engelhard, Christoph Janik -- The total work of advertising Rückforth : from signet to trade fair stand : Wilhelm Deffke and the Rückforth AG 1921-1924 / Susanne Engelhard, Christoph Janik -- From architecture to teaching. Wilhelm Deffke's glass trade fair stand for the Tesma Cigarette Factory, Berlin / Susanne Engelhard, Christoph Janik -- Wilhelm Deffke as an Architekt / Karin Lelonek -- The utopian Project M : Wilhelm Deffke and Magdeburg / Norbert Eisold -- Biography and appendix. Wilhelm Deffke : biography / Christoph Janik -- Catalogue of illustrations -- Deffke client directory -- Deffke bibliography / Burkhard Sülzen -- Selected bibliography.
Subject Deffke, Wilhelm H. (Wilhelm Heinrich), 1887-1950 -- Exhibitions.
Commercial art -- Germany -- History -- 20th century -- Exhibitions.
Added Author Breuer, Gerda.
Cole, Isabel Fargo, 1973-
Bröhan Design Foundation.
Museum Folkwang Essen.
Deutsches Plakat Museum Essen.
Added Title Pioneer of the modern logo
ISBN 9783858817372 (hbk.)
3858817376 (hbk.)

 
    
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