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Book Cover

Uniform Title Frontline (Television program)
Title Frontline. Generation like [electronic resource].

Publication Info. [United States]: PBS , 2014.
Made available through hoopla


Description 1 online resource (1 video file (approximately 60 min.)) : sd., col.
two-dimensional moving image tdi rdacontent
computer c rdamedia
online resource cr rdacarrier
digital rda
video file rda
Access Digital content provided by hoopla.
Credits Directed by David Fanning.
Performer Presenter, Douglas Rushkoff ; commentators, Bonin Bough, Tyler Oakley.
Summary Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.
Audience MPAA rating: Not rated.
System Details Mode of access: World Wide Web.
Subject Target marketing.
Teenage consumers.
Mass media and teenagers.
Online social networks.
Social media -- Social aspects.
Social media -- Psychological aspects.
Internet marketing -- Social aspects.
Facebook (Firm)
Added Author Rushkoff, Douglas, narrator, on-screen presenter, television producer, writer.
Koughan, Frank, television producer, writer.
Vargas, Kevin, producer.
Bough, B. Bonin, commentator.
Oakley, Tyler, commentator.
Lee, Fanny, editor of moving image work.
Audette, Steve, editor of moving image work.
Berman, Jaron, director of photography.
hoopla digital.
Note Subtitle on container : Are kids using social media or is social media using kids?
Added Title Contained in (work): Frontline (Television program)
Music No. MWT11152772

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