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Book Cover
Book
Author Kerpen, Dave, author.

Title Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen.

Publication Info. New York : McGraw-Hill Education, [2019]

Copies

Location Call No. Status
 GDL Casa Verdugo Library Non-Fiction  New Shelf  658.872 KER 2019    DUE 02-06-20
 PAS Central Library Non-Fiction, 3rd Floor  New Shelf  658.872 KER 2019    DUE 11-30-19 Billed
 PAS Hill Avenue Branch Non-Fiction    658.872 KER 2019    DUE 02-07-20
1 copy being processed for PAS Central Library On Order.
1 copy being processed for PAS Hill Avenue Branch On Order.
1 copy being processed for GDL Central Library Non-Fiction.
Edition Revised and expanded third edition.
Description xvii, 296 pages : illustrations ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (page 285) and index.
Contents Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most.
Summary "This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.."--Page 4 of cover.
Subject Internet marketing.
Online social networks.
Social media -- Economic aspects.
Customer relations.
Branding (Marketing).
Added Author Berk, Robert E., 1923- author.
Kerpen, Carrie, writer of foreword.
Greenbaum, Michelle, author.
ISBN 9781260453287 paperback $25.00
1260453286 paperback $25.00
9781260453294 (ebook)
1260453294 (ebook)

 
    
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