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Book Cover
Author Avrin, David, author.

Title Why customers leave : (and how to win them back) / David Avrin ; foreword by Larry Winget.

Publication Info. Newburyport, MA : Career Press, [2019]


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    658.812 AVR    Available
1 copy being processed for PAS Central Library On Order.
Description xx, 200 pages ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Summary ""An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters Discover the 24 reasons people sre leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects. In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us.""-- Provided by publisher.
Subject Customer relations.
Consumer satisfaction.
Communication in marketing.
Consumer behavior.
ISBN 9781632651518 (hardback) $22.95
1632651513 : $22.95

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