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Book Cover
Author Adz, King, 1969- author.

Title Unbrandable : how to succeed in the new brand space / Adam N. Stone.

Publication Info. New York : Thames & Hudson, 2015.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    658.827 ADZ    Available
 PAS La Pintoresca Branch Non-Fiction    658.827 ADZ    Available
Description 184 pages ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 179-180) and index.
Contents Introduction: it's all changed, again -- 55 moments in unbrandable time -- Unbranded brands: The Beastie Boys -- Unbrandable people: Marylin Cayrac -- Define "brand" -- Unbranded brands: Phonebloks -- A short history of mass-marketing -- Unbranded brands: Fat Willy's Surf Shack -- Product vs brand -- Unbranded brands: Village Voice -- Words with the shaman: Jeremy Brown -- Unbrandable places: Berlin -- Unbranded brands: In-N-Out Burger -- Manufactured desire -- A poem by Tony Kaye -- Unbrandable people: Tarryn-Lee Lamb Warner -- Unbranded brands: Nudie Jeans -- Consumption -- Unbrandable people: Chuck -- Unbranded brands: John Altman -- Words with the shaman: Denzyl Feigelson -- Unbrandable people: Gili -- Unbranded brands: Deus Ex Machina -- Unbrandable people: Josie Long -- Unbranded brands: The Pirate Boy -- It's about telling your story -- Words with the shaman: Omaid Hiwaizi -- Unbranded brands: Shakespeare and Company -- Unbrandable places: São Paolo -- Unbrandable people: Alan Cooper -- The art of selling and buying -- Words with the shaman: Joey Elgersma -- Unbrandable places: Spuistraat, Amsterdam -- Advertising 3.0: content still rules, OK! -- Unbrandable people: Douglas Tompkins -- Unbranded brands: Patta -- Emerging markets -- Unbrandable places: Freetown, Kigali -- Unbranded brands:: Nokia -- Brands doing good -- Unbrandable places: The Mars Bar, New York -- Unbrandable people: Roger Ballen -- Unbranded brands: Mojang/Minecraft -- New methods of research -- Words with the shaman: Leroy Tulip -- Unbrandable people: Haas & Hahn -- Unbranded brands: NPR and PBS -- Unbrandable people: Beppe Grillo -- Unbrandable places: Forte Prenestino, Rome -- An unbrandable moment: Trainspotting -- Unbrandable people: Annie Leonard -- No one really knows anything -- Unbrandable people: Jennifer M. -- Words with the shaman: Frank Sinatra Jr -- Ten ways to be unbrandable -- The last word.
Subject Branding (Marketing).
Brand name products.
Advertising -- Brand name products.
Added Title Unbrandable.#HowToSucceedInTheNewBrandSpace
ISBN 9780500291924 (pbk.)
0500291926 (pbk.)

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