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Book Cover
Author Zhu, Ying, 1965-

Title Two billion eyes : the story of China Central Television / Ying Zhu.

Imprint New York : New Press ; Jackson, TN : Distributed by Perseus Distribution, 2012.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    384.55455 ZHU    Available
Description x, 291 p. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Introduction -- Television as cultural control in China -- A view from the top: managing the commercial revolution at CCTV -- Making the news -- Delivering the news: profiles of three news anchors -- Xia Jung and Chen Ziaoqing: documentarians and critics alike -- Molding the culture through entertainment and pedagogy: game shows and lectures -- "Going out" via CCTV-International -- Rise of the powerful nations and the economy channel -- Challenging CCTV's domestic dominance: hunan satellite television and Phoenix TV -- Half the sky and women's program -- The new nationalism: covering the 2008 Beijing Olympics -- Conclusion: China Central Television and the Chinese model.
Subject Zhong yang dian shi tai (Beijing, China)
Television broadcasting -- China.
Television broadcasting policy -- China.
ISBN 9781595584649 (hc. : alk. paper)
1595584641 (hc. : alk. paper)

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