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Book Cover
Author Marich, Robert.

Title Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.

Imprint Carbondale : Southern Illinois University Press, c2009.


Location Call No. Status
 GDL Grandview Library Non-Fiction    791.4306 MAR 2009    Available
Edition 2nd ed.
Description xii, 318 p. : ill. ; 24 cm.
Note Includes index.
Contents Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Subject Motion pictures -- Marketing.
Motion pictures -- Distribution.
ISBN 9780809328840 (pbk. : alk. paper)
0809328844 (pbk. : alk. paper)

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