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Book Cover
Book
Author Rose, Frank. 1949-

Title The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose.

Imprint New York : W.W. Norton & Co., c2011.

Copies

Location Call No. Status
 GDL Central Library Non-Fiction    306.4802 ROS    Available
 PAS Central Library Non-Fiction, 3rd Floor    306.48028 ROS    Available
Description 354 p. ; 22 cm.
Bibliography Includes bibliographical references and index.
Contents The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
Summary Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
Subject Internet entertainment -- Social aspects.
Internet marketing -- Social aspects.
Entertainment computing -- Social aspects.
Internet -- Social aspects.
Internet entertainment industry -- Social aspects.
ISBN 0393076016 (hbk.)
9780393076011 (hbk.)

 
    
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