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Book Cover
Author Melillo, Wendy.

Title How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns / Wendy Melillo.

Publication Info. Washington, DC : Smithsonian Books, [2013]


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    659.19361 MEL    Available
Description 226 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Bibliography Includes bibliographical references and index.
Contents What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The rosie legend and why the Ad Council claimed her -- A keg of dynamite and you're sitting on it : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying indian : in america's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically Black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest.
Subject Advertising Council -- History.
Advertising, Public service -- United States -- History.
ISBN 9781588343932

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