Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

     
Available items only
Book Cover
Book
Author Melillo, Wendy.

Title How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns / Wendy Melillo.

Publication Info. Washington, DC : Smithsonian Books, [2013]

Copies

Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    659.19361 MEL    Available
Description 226 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Bibliography Includes bibliographical references and index.
Contents What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The rosie legend and why the Ad Council claimed her -- A keg of dynamite and you're sitting on it : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying indian : in america's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically Black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest.
Subject Advertising Council -- History.
Advertising, Public service -- United States -- History.
ISBN 9781588343932
1588343936

 
    
Available items only