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Book Cover
Author Silver, A. David (Aaron David), 1941-

Title Smart start-ups : how entrepreneurs and corporations can profit by starting online communities / David Silver.

Imprint Hoboken, N.J. : John Wiley, 2007.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    659.2 SIL    Available
Description xx, 252 p. ; 24 cm.
Bibliography Includes bibliographical references (p. 239-244) and index.
Contents Introduction -- Collaborative participation -- Transfer of control -- The function of cooperation -- Appear to lack money -- Rules for creating successful business models -- Raising capital -- How to launch a new product -- Foreign exchange markets -- The metaverse arbitration association -- Rent a judge -- Publishing and convention management -- Taking back the automobile market -- Mission statement rewriting -- Mocketeering -- Launching a new hotel chain through an online community -- Medical research -- Life insurance -- Replacing advertising with reputation management -- Community for ardent fans of college sports -- A community of art dealers -- A group travel community -- Partnering with giant corporations -- -- -- Reputation management -- The association of mobile and online communities.
Subject New business enterprises -- Management.
Electronic villages (Computer networks)
ISBN 9780470107423 (cloth)
0470107421 (cloth) : $24.95

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