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Book Cover
Author Jundt, Thomas.

Title Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America / Thomas Jundt.

Publication Info. Oxford : Oxford University Press, USA, 2014.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    363.7 JUN    DUE 07-14-19
Description xii, 306 pages ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Bibliography Includes bibliographical references and index.
Contents Introduction: Shopping As If Their Lives (and the Planet's) Depended on It -- Part One. A New Era: 1. "Sons of Bitches": Sources of Postwar Anxiety; 2. Green Consumption in a Dangerous World; 3. Downwinders; 4. Chemicals and Romance -- Part Two: A New Response: 5. "A Ground Swell of Public Indignation"; 6. The 'New' Conservation; 7. "Striking Back at the Goddam Sons of Bitches"; 8. Green Consumption Goes Mainstream -- Conclusion: "The Clock is Ticking".
Summary "Although often linked to Rachel Carson's Silent Spring (1962), and Sixties era social movement, environmentalism arose in response to anxieties and tensions over the fate of the planet that first came to light with the atomic bomb blasts and the end of the Second World War that moved some thinkers to ponder other ways that humans might be endangering the planet. Their focus turned to the growing power of big business. More than ever, powerful corporations and a federal government bent on economic growth were seen by many Americans as threats to human health and the environment. Fallout from atomic testing, air and water pollution, the proliferation of pesticides and herbicides-all connected to the growing dominance of technology and corporate capitalism in American life-led a variety of constituencies to seek solutions in what came to be known as environmentalism. In addition to the usual political and legal maneuvers employed to effect change, an alternative form of civic participation emerged beginning in the late-1940s as growing numbers of citizens turned to what they deemed environmentally friendly consumption practices. The goal of this politically charged consumption was not only to protect themselves and their families from harm, but to achieve social change at a time when many Americans believed the polity was increasingly out of balance, with government placing the desires of business before the needs of its citizens"-- Provided by publisher.
Subject Green movement -- United States -- History.
Environmentalism -- United States -- History
Big business -- United States -- History
Industries -- Environmental aspects -- United States
Green products -- United States -- History.
Consumption (Economics) -- Environmental aspects -- United States -- History.
Environmental policy -- United States
ISBN 9780199791200 (hardback)
0199791201 (hardback)

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