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Book Cover
Author Allen, Frederick, 1948-

Title Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.

Imprint New York, NY : HarperBusinesss, c1994.


Location Call No. Status
 GDL Central Library Non-Fiction    338.7 ALL    Available
 PAS Central Library Non-Fiction, 3rd Floor    338.7 ALL    Available
Edition 1st ed.
Description xii, 500 p., [32] p. of plates : ill. ; 25 cm.
Bibliography Includes bibliographical references (p. [473]-476) and index.
Subject Coca-Cola Company -- History.
Soft drink industry -- Marketing.
ISBN 0887306721 : 25.00 ( 35.00 CAN)

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