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Book Cover
Author Abernathy, Penelope Muse, 1951-

Title Saving community journalism : the path to profitability / Penelope Muse Abernathy.

Publication Info. Chapel Hill : The University of North Carolina Press, [2014]


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    070.433 ABE    Available
Description 254 pages ; 25 cm.
text rdacontent
unmediated rdamedia
volume rdacarrier
Bibliography Includes bibliographical references(pages 231-238) and index.
Contents Machine generated contents note: I.Creating a New Strategy -- 1.Why It Is Critical That Newspapers Survive -- 2.Why Newspapers Must Change -- 3.How Newspapers Must Change -- II.Implementing a New Strategy -- 4.How to Lead Change -- 5.How to Shed Legacy Costs -- 6.How to Build Vibrant Community on Many Platforms -- 7.How to Pursue New Revenue Opportunities -- III.The New World Order -- 8.The Far-Reaching Implications -- 9.Crafting a New Beginning for Newspapers.
Summary "Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--"Saving Community Journalism" is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media"-- Provided by publisher.
Subject Community newspapers -- United States.
Newspaper publishing -- United States.
ISBN 9781469615424 (hardback)
1469615428 (hardback)

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