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Author Hartley, Scott (Business consultant).

Title The fuzzy and the techie : why the liberal arts will rule the digital world / Scott Hartley.

Publication Info. Boston : Houghton Mifflin Harcourt, 2017.

Copies

Location Call No. Status
 GDL Central Library Non-Fiction    384.3011 HAR    DUE 10-14-18
 PAS Central Library Non-Fiction, 3rd Floor  New Shelf  384.30112 HAR    Available
 PAS Hill Avenue Branch Non-Fiction    384.30112 HAR    Available
1 copy being processed for GDL Central Library Non-Fiction.
Description xi, 290 pages ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Summary "One of the nation's leading venture capitalists offers surprising revelations on who is going to be leading innovation in the years to come Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: that techies are the real drivers of innovation. But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. They also bring the management and communication skills that are so vital to spurring growth. Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations work to create real innovation"-- Provided by publisher.
Bibliography Includes bibliographical references (pages 237-279) and index.
Subject Creative ability in business.
Education, Humanistic -- Social aspects.
Telecommunication -- Social aspects.
ISBN 9780544944770 (hardback)
0544944771 (hardback)

 
    
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