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Book Cover
Author Siebert, Eric, 1966- author.

Title Careers in marketing : the comprehensive guide to traditional and digital marketing careers / Eric Siebert.

Publication Info. [North Charleston, SC] : CreateSpace, [2016]


Location Call No. Status
 GDL Central Library Job Center    331.702 Marketing SIE    DUE 07-01-18 Billed
1 copy being processed for GDL Central Library Job Center.
Description 191 pages ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Contents Marketing overview -- Marketing careers -- The industry view of marketing -- Final thoughts.
Summary 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-- Publisher description.
Subject Marketing -- Vocational guidance.
ISBN 9781522922643 paperback
1522922644 paperback

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