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Book Cover
Book
Author Hale, Robert K.

Title Starting your career as an interior designer / Robert K. Hale & Thomas L. Williams ; written with Murphy Hooker.

Imprint New York : Allworth Press, c2009.

Copies

Location Call No. Status
 GDL Central Library Job Center    331.702 Interior Design HAL    Available
Description xvii, 221 p. ; 23 cm.
Note Includes index.
Contents Foreward -- Introduction -- Biography -- Designs on an industry: it's not a job, it's an adventure -- Birth of the cool -- Early career tracks -- The professional organizations -- Case study: Billy Baldwin -- The state of interior design: staking your claim in a boom industry -- State of the industry -- The designer as modern tastemaker -- The modern designer's challenge -- Understanding the modern client -- The glamour complex -- Bad buzz -- The media's influence on design -- Cutting your teeth in the real world: do you have the chops? -- Finding where you belong -- Game-planning for success -- Case study: Applegate Tran Interiors -- The bottom line on diving in -- Understanding design segments: the art of interior design -- Residential design -- Nonresidential or commercial design -- Starting your career as an interior designer series -- Case study: Auer Design Associates -- Product design -- Designing within a retail environment -- Architectural design -- Case study: the trouble with architects -- Final thoughts on choosing a design segment -- Plunging off the designer high dive: on starting your own business -- Building your own yellow brick road -- The Hale-Williams entrepreneurial test -- Final thoughts on taking the plunge -- Defining your dream: understanding models, pricing and fees -- If you build it -- How is your business structured -- Case study: Tom's business model education -- The skinny on business education -- Understanding pricing methods -- Case study: Designer schadenfreude rears its ugly head -- The Hale-Williams pricing formula -- Billing methods -- An industry divided -- Don't panic and lower rates -- The pricing "triple crown."
Marketing your business: networking, public relations, and advertising -- Marketing: the big picture -- The elevator speech -- 24/7 marketing -- Sizing up your target market -- Marketing: the holy trinity -- Case study: The importance of a web site, Tanya Shively, Sesshu Design Associates, Ltd. -- Branding your business -- Case study: positioning an east coast luxury brand -- How to attract clients: selling yourself in the design world -- Awaken your inner salesperson -- Designing your sales philosophy -- Fishing for new clients -- The first client interview -- How to qualify a client -- The client presentation -- Selling is part of the equation -- Always be closing -- Case study: grading on a bell curve -- Setting up your design studio: getting it right the first time -- Born to run -- Office space -- Equipping your studio -- Setting up your books -- Human resources -- Building your village: procurement, delivery and installation -- Getting your village on board -- Populating your design universe -- Stragegic partnerships -- Establishing your village -- Expanding your network -- Purchasing -- Thinking outside the box -- Receiving, invoicing, and billing -- Delivery and installation -- Client management: game-planning your design business -- Client management -- Nine rules of client engagement -- Kiss the burns goodbye -- Plotting a game plan for your business -- Case study: a weekend in the country -- Managing your money -- Case study: Mark Cutler Design, Inc. -- Preparing the unprepared -- Afterword.
Subject Interior decoration -- Vocational guidance.
Added Author Williams, Thomas L., 1949-
Hooker, Murphy.
Added Title Interior designer
ISBN 9781581156591 (pbk.)
1581156596 (pbk.)

 
    
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