Planning your blog. What is a blog? The requirements. Choosing a profitable topic. Blogger credibility. Selecting a blog name. Choosing a platform for growth. Bringing on staff or contributors. Planning wrap-up -- Publishing your blog. Community blogging services. Web-based blogging services. Installed server applications -- Profiting from your blog. How to begin the blog. Generating traffic. Generating revenue. The media kit. Running multiple blogs -- Becoming a business. Business classifications. Registering your business name. Hiring help. More protection -- Final thoughts.