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Book Cover
Author Kotler, Philip.

Title Attracting investors : a marketing approach to finding funds for your business / Philip Kotler, Hermawan Kartajaya, and S. David Young.

Imprint Hoboken, N.J. : Wiley, c2004.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    658.15224 KOT    DUE 05-03-19 Billed
Description ix, 246 p. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right!
Subject Venture capital.
Small business -- Finance.
New business enterprises -- Finance.
Added Author Kartajaya, Hermawan, 1947-
Young, S. David, 1955-
ISBN 0471646563 (cloth) : $29.95

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