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Author Gordon, Michael E. (Michael Earl)

Title Trump University entrepreneurship 101 : how to turn your idea into a money machine / Michael E. Gordon ; foreword and chapter 1 by Donald Trump.

Imprint Hoboken, N.J. : John Wiley & Sons, c2010.


Location Call No. Status
 GDL Central Library Non-Fiction    658.421 GOR 2010    Available
Edition 2nd ed.
Description xvii, 278 p. : ill. ; 24 cm.
Series Trump University series
Trump University series.
Bibliography Includes bibliographical references (p. 257-263) and index.
Contents Introduction : buckle up for your fantastic voyage -- Trump on entrepreneurship -- Unleash your entrepreneurial power -- Feel the fear--do it anyway -- Start right--build on the CUSTOMER model -- Find ideas in a turbulent world -- Select one (and only one) opportunity -- Exploit opportunities during challenging economic times -- Build your fortune as a technopreneur -- Bootstrap -- Plan for the war with your competitors -- Design your money machine -- Virtualize and globalize -- Harness Web 2.0 for competitive advantage -- Do well and do good -- Devise a winning strategy -- Project your growth and profitability -- Mobilize powerful resources quickly -- Develop a simple, effective business plan -- Become a win-win negotiator -- Raise money -- Fixate on the customer -- Launch your venture! -- Suffer growing pains joyfully.
Subject Entrepreneurship.
New business enterprises.
Added Author Trump, Donald, 1946-
Added Title Trump University entrepreneurship one hundred one
Trump University entrepreneurship one hundred and one
Entrepreneurship 101
ISBN 9780470467183

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