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Book Cover
Author Schley, Bill.

Title Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, Jr..

Imprint New York : Portfolio/Penguin Group, 2005.


Description xvii, 222 p. : ill. ; 22 cm.
Note Includes index.
Subject Brand name products.
Branding (Marketing)
Brand name products -- Management.
Added Author Nichols, Carl, 1955-
ISBN 1591841127 : $23.95

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