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Book Cover
Author Lubetzky, Daniel, author.

Title Do the KIND thing : think boundlessly, work purposefully, live passionately / Daniel Lubetzky.

Publication Info. New York : Ballantine Books, [2015]


Location Call No. Status
 GDL Central Library Non-Fiction    658.408 LUB    DUE 09-24-19
 PAS Central Library Non-Fiction, 3rd Floor    658.408 LUB    On Display
 PAS Linda Vista Branch Non-Fiction  New Shelf  658.408 LUB    Available
Edition First edition.
Description 293 pages : illustrations ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Summary When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, the transformative power of the company's "AND" philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor of healthy snacks in the country. Meanwhile, the KIND Movement -- the company's social mission to make the world a little kinder -- has sparked more than a million good deeds worldwide. Lubetzky now shares the revolutionary principles that have shaped KIND's business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a "not-only-for-profit" business -- one that sold great products and helped to make the world a better place. While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say "AND." At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won't sell products.
Contents Thinking with AND: An introduction to avoiding false compromises -- Purpose: A fuel for your passion -- Grit: Steadfastly advancing your vision -- Truth and discipline: Staying true to the brand and to yourself -- Keeping it simple: Practicing restraint to stay grounded -- Originality: Unlocking the ability to think boundlessly -- Transparency and authenticity: The value of open communication -- Empathy: Channeling the ability to connect and create community -- Trust: Learning to let others lead -- Ownership and resourcefulness: Building a culture with staying power.
Subject Lubetzky, Daniel.
KIND Healthy Snacks (Firm).
Businesspeople -- Biography.
Children of Holocaust survivors -- Biography.
Social responsibility of business.
Food industry and trade -- United States.
Natural foods industry -- United States.
Social entrepreneurship.
ISBN 9780553393248 (hbk. : alk. paper)
0553393243 (hbk. : alk.paper)
9780553393255 (ebk.)

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