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Book
Author Lee, Thomas.

Title Rebuilding empires : how Best Buy and other retailers are transforming and competing in the digital age of retailing / Thomas Lee.

Publication Info. New York, NY : Palgrave Macmillan, 2014.

Copies

Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    658.87 LEE    Available
Edition 1st Edition.
Description v, 234 pages ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Summary "Rebuilding Empires examines, though retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert Joly, chief financial officer Sharon McCollam, Target chief marketing officer Jeff Jones, and several other key players in both companies. This book explores how the world's largest consumer electronics retailer is redefining what it truly means to be a "Best Buy" in the age of online retailing"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Subject Retail trade -- Technological innovations.
Retail trade -- Customer services.
Electronic commerce.
ISBN 9781137279330 (hardback)
1137279338 (hardback)
Standard No. 11608718

 
    
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