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Book Cover
Author Johnson, Christopher, 1963 October 12-

Title Microstyle : the art of writing little / Christopher Johnson.

Imprint New York : W. W. Norton & Co., c2011.


Location Call No. Status
 PAS Central Library Non-Fiction, 1st Floor    808.042 JOH    Available
 PAS Hill Avenue Branch Non-Fiction    808.042 JOH    Available
Edition 1st ed.
Description viii, 246 p. : ill. ; 22 cm.
Note Includes index.
Summary A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Subject English language -- Style.
English language -- Rhetoric.
ISBN 9780393077407 (hardcover)
0393077403 (hardcover)

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