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Book Cover
Book
Author Gilmore, Glen, author.

Title Social media law for business : a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal landmines / Glen Gilmore, ESQ.

Publication Info. New York : McGraw-Hill Education, [2015]
1 hold on first copy returned of 1 copy

Copies

Location Call No. Status
 PAS Central Library Reference    R 343.73099 GIL    Available
Description viii, 262 pages ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 245-254) and index.
Contents How to write a social media policy . . . without stepping on a legal landmine -- Social (and mobile) recruiting, hiring and firing : legal issues you need to know -- Copyright, trademark and fair use : how to share content on social networks without getting sued . . . or losing your social media accounts -- Marketing in social media : what you need to know -- How to make required disclosures in digital advertising -- How to run a social media "contest" without losing the prize -- Thou shalt not spam (on social networks) -- A word about (mobile) apps -- Legal issues for blogs and bloggers -- "Business to government" : social media best practices for large organizations and social compliance in government -- Digital legacy (who gets your twitter and other digital accounts when you quit your job or when you die) -- Going global : international social media law -- Nike : a lesson in international social media non-disclosure -- Best practices for compliant social media : case studies -- Conclusion.
Summary Social media is where your customers are--so it is where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, this book reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business ; Recruit, hire, and fire through social media ; Share content without getting sued ; Blog and run contests ; Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. This book should become a ready reference for business leaders and digital marketers.
Subject Social media -- Law and legislation -- United States.
ISBN 9780071799607 (pbk.)
0071799605 (pbk.)
9780071799614 (ebk.)

 
    
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