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Book Cover

Title Handbook of modern marketing / Victor P. Buell, editor.

Imprint New York : McGraw-Hill, c1986.


Location Call No. Status
 GDL Central Library Reference    658.8 B 86    Available
Edition 2nd ed.
Description 1 v. (various pagings) : ill. ; 24 cm.
Bibliography Includes bibliographies and indexes.
Subject Marketing.
Added Author Buell, Victor P.
ISBN 0070088543

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