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Book Cover
Author Boyd, Linzi.

Title Brand famous : how to get everyone talking about your business / Linzi Boyd.

Publication Info. Chichester, West Sussex : Capstone, a Wiley brand, 2014.


Location Call No. Status
 PAS Hill Avenue Branch Non-Fiction    658.827 BOY    Available
Description 287 pages : illustrations ; 22 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Summary "Make your business a house-hold nameHave you ever noticed how there are so many people, so many brands, so many products and so many business ideas all trying to be famous? Well, the fact is branding is everything. To get your service, product or personal brand standing out from the crowd, you will need an effective branding strategy. And that's what Brand Famous helps you achieve. Written by Linzi Boyd, a savvy entrepreneurial branding guru whose glamorous PR agency helped brands and personas such as Pringle, Rita Ora, Selfridges and Superdry hit the big time, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Discover what branding tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' branding approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Get insights from some of Linzi's recent PR campaigns from top fashion and music brands Learn the five-step process required to achieve stand out status"-- Provided by publisher.
Subject Branding (Marketing)
Strategic planning.
Other Form: Online version: Boyd, Linzi. Brand famous Hoboken : Wiley, 2014 9780857084927 (DLC) 2014003768
ISBN 9780857084903 paperback

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