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Book Cover
Author Schultz, Howard.

Title Onward [electronic resource] : how Starbucks fought for its life without losing its soul / Howard Schultz ; Joanne Gordon.

Publication Info. [United States]: HighBridge, a division of Recorded Books, 2011.
Made available through hoopla


Description 1 online resource (1 audio file (12hr., 45 min.)) : digital.
spoken word spw rdacontent
computer c rdamedia
online resource cr rdacarrier
digital digital recording rda
data file rda
Note Unabridged.
Access Digital content provided by hoopla.
Cast Read by Joanne Gordon.
Summary In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
System Details Mode of access: World Wide Web.
Subject Starbucks Coffee Company.
Coffee industry -- United States.
Coffee -- United States -- Marketing.
Organizational change -- United States.
Leadership -- United States.
Schultz, Howard.
Added Author Gordon, Joanne.
Bowlby, Stephen. Narrator.
hoopla digital.
ISBN 9781611744927 (sound recording : hoopla Audio Book)
161174492X (sound recording : hoopla Audio Book)
Music No. MWT11419099

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