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Book Cover
Book
Author Kotler, Philip.

Title Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.

Imprint Boston, Mass. : Harvard Business School Press, c1997.

Copies

Location Call No. Status
 GDL Brand Library Non-Fiction    791.0698 KOT    Available
 PAS Central Library Non-Fiction, 1st Floor    791.0688 KOT    Available
Description xii, 560 p. : ill. ; 24 cm.
Note "Published in association with Americans for the Arts."
Bibliography Includes bibliographical references and index.
Subject Performing arts -- Marketing.
Added Author Scheff, Joanne.
ISBN 0875847374 : $45.00

 
    
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